A sports car soul and the functionality typical for an SUV: this is Lamborghini Urus, the world’s first Super SUV.
Identifiable as an authentic Lamborghini with its unmistakable DNA, Urus is at the same time a groundbreaking car: the extreme proportions, the pure Lamborghini design and the outstanding performance make it absolutely unique. Urus’ distinctive silhouette with a dynamic flying coupé line shows its super sports origins, while its outstanding proportions convey strength, solidity and safety. All these features allowed Lamborghini to launch a Super SUV remaining loyal to its DNA.
The SUV is easy, safe and fun to drive, thanks to its ANIMA (Adaptive Network Intelligent Management) selector that delivers pure driving emotions and new specific settings for the best driving dynamics. Urus is a versatile car perfectly suited for everyday driving, but it also provides the distinct engine sound, all of the thrill and the high performance of a real Lamborghini.
Lamborghini Urus has a cutting-edge, distinct and streamlined design with multiple souls: sporty, elegant and off-road. Its muscular surfaces make it appear strong and self-secure, while the mixed tires allow a luxury super sports car look. All the surfaces are designed with a clear attention to functionality. Some Lamborghini details and iconic shapes can be immediately recognized at first glance, such as the “Y” and the hexagon elements, the front bonnet with center peak and the cross lines on rear door.
In the interior, luxurious Italian craftsmanship meets state-of-the-art technology. The aeronautic design and the driver-oriented instrument concept with three TFT screens (one for the instruments, one for infotainment and one for comfort functions, including virtual keyboard feature with hand-writing recognition) put the driver’s needs at the forefront and make the overall experience more comfortable and enjoyable. The dashboard architecture follows the “Y” theme inspired by iconic Lamborghini models. The interior can be customized, starting from the five-seater architecture with bench seat, or four seats with two individual back seats, and be made even more elegant or sportier, through the selection of different kinds of colors and materials, such as: natural leather, Alcantara®, wood finish, aluminum or carbon.
The car is also equipped with state-of-the-art of vehicle dynamics technology. It provides the most comprehensive standard driving dynamics equipment in the SUV segment. Urus ensures the best performance in every situation while also attaining the best weight-to-power ratio in the entire SUV segment, mainly thanks to its premium driving dynamics with a unique, outstanding and completely adaptable package: 4-wheel-steering, 4-wheel-drive system, adaptive air suspension with active dampers, a roll stabilization system with continuous and immediate response, carbon ceramic brakes and rims up to 23″ with mixed tires.
Lamborghini Urus integrates a V8 bi-turbo engine with a maximum power output of 478 kW / 650 HP, the best weight-to-power ratio on the SUV market. For this reason, Urus’ performance level is unrivalled. The 8-gear automatic transmission, together with the permanent 4-wheel drive system with active torque vectoring, enable the driver to perform exceptionally on every occasion and in every situation. Urus can be enjoyed whether in the city, on the racetrack, on a snowy mountain, on gravel country roads or in the desert.