Fall in love Ulyana Sergeenko

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Ever the fashion-maker as storyteller, Ulyana Sergeenko imbues her work with a pervading sense of narrative that is nonetheless deeply rooted in reality. Youth as synonymous with hope, optimism and enthusiastic openness to the future is her byword for f/w 16/17. While describing a new embodiment of the everevolving Ulyana Sergeenko woman, the designer looks at a pivotal moment in Russia’s recent history: the futuristic Sixties, with their exciting new wave of Soviet development – the Khruschev’s Thaw. It was a time when, in Russia just as much as it was happening all over the world, youth gained the limelight, dreaming about a bright future and making it happen. The utopia became possible: studies, sports, expeditions all the way to the moon turned dreams of progress into reality. People delved enthusiastically into science and technology. The new Soviet citizen was smart, fun, physically active and hard working. Urbanization and industrialization bloomed.

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