BVLGARI
THE ALUMINIUM CHRONOGRAPH
The Aluminium collection has been embodying a global language by transcending the borders of gender, age, fashion, time, social status and personal style for over 20 years. With its launch in 1988, Aluminium refashioned traditional boundaries by using materials such as aluminium and rubber, something unheard of until then for a luxury brand. Even after 20 years, the collection maintains the same powerful effect and imprints an unforgettable trace in the collective memory of horology. With a monochromatic forefront, its design adds a modern touch to the sophisticated and sporty watch style. It reinterprets the concepts of design language, luxury objects and sports watches. Although it is usually known for its precious metals, stones and jewels, the new Bvlgari Aluminium daringly offers a spectacular surprise by focusing on style: An undoubtedly cool attitude conveyed with its subtle lines and striking graphic design. Just like it was 20 years ago, the collection remains simple yet fresh while its surprising and daring approach rebels against the rules of the traditional luxury horology.
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